The Problem

Magic Valley Spray Foam (MVSF) reached out to us for a comprehensive website review with a specific focus on SEO performance. They knew something was wrong but weren't sure exactly what. After an in-depth analysis, we identified several major issues that were hurting their ability to convert visitors into leads:

• Broken call-to-action links

• Links directing visitors away from their website

• Page load times exceeding 3 seconds

While these issues might seem small individually, together they created a poor user experience that was driving potential clients away. The biggest concern? Slow load times.

Problem Highlight: MVSF’s website was losing conversions due to broken links, outbound links, and page load times over 3 seconds.

MVSF agreed that a full website overhaul was the best solution to address these problems and improve their online performance.

The Solution

We approached the project with a comprehensive strategy that involved a complete redesign, development, copywriting, and photo sourcing. Our goal was to create a website that would not only fix the issues but also drive more conversions.

Design

We worked with MVSF’s existing brand to maintain consistency and familiarity for their returning visitors. However, we enhanced the design with a clear focus on conversions by optimizing the calls to action, simplifying navigation, and making the website more user-friendly.

Design Approach: We preserved the best elements of MVSF’s old website while optimizing for a conversion-focused experience.

Development

The website’s biggest problem was its slow loading time—particularly on mobile. This was mainly due to WordPress bloat and unoptimized images. We rebuilt the site using our in-house Site Stitcher platform, which is engineered to create fast-loading, high-performance websites.

Development Focus: Eliminating WordPress bloat and optimizing images allowed us to drastically improve page load times.

Now, the website loads in under 3 seconds, keeping potential clients engaged rather than turning them away due to slow performance.

Photo Sourcing & Copywriting

MVSF had some fantastic on-the-job photos, but we needed to source additional images to fill certain gaps. We carefully selected high-quality images that matched the visual style of the ones MVSF had already provided to ensure brand consistency.

In addition, we rewrote all the copy on the website to be conversion-focused. Every piece of text was optimized to encourage visitors to take action, whether that was calling or filling out the contact form.

Another key issue was the fact that MVSF was linking to external websites for spray foam resources. This was inadvertently leading visitors away from their site. We recreated the content of those articles and built them as blog posts directly into their website, ensuring visitors stayed engaged.

Copywriting Solution: Recreated external resources as blog posts on MVSF’s website, preventing traffic from leaving.

The Results

After implementing these changes, the results were immediately apparent:

• 15 out of 16 pages scored 90+ on performance, with the remaining page scoring 87.

• The external resources they were linking to are now blog posts on their own site, keeping visitors engaged.

• Every page’s copy is designed to convert, with clear calls to action and multiple ways for visitors to get in touch.

Performance Metrics: 15/16 pages now score 90+ for performance, with the outlier at 87.

Is Your Website Holding You Back?

If you’ve noticed similar issues with your own website—whether it’s slow loading times, broken links, or missed conversion opportunities—it’s not your fault. Websites can be tricky to manage, but that’s where we come in.

We can help. Let us take the burden off your hands and build a high-performance website designed to convert visitors into clients. Contact us today to see how we can transform your website like we did for Magic Valley Spray Foam.