A living demo to showcase whats possible

The Problem

Scenic Stay isn’t a real business — but the challenge it solves is very real.

Many small tourism and hospitality brands, especially those in rural or outdoor destinations, rely heavily on social media, third-party booking platforms, or outdated websites. They often lack a cohesive platform that showcases their offerings in a professional, user-friendly way. This leads to lost bookings, trust issues, and missed opportunities to stand out in a crowded market.

Whether it’s a boutique cabin rental or a guided outdoor experience, the same pattern emerges:

> Potential guests hesitate when a business doesn’t feel “put together” online.

Scenic Stay was created as a demo project to prove what’s possible. It represents the kind of business that should have a beautiful, fast, and functional website—but often doesn’t.

> “We talk to so many businesses where the product is great, but the website is the weak link.”
—Vynxlabs Team

The Solution

We built Scenic Stay from the ground up using Site Stitcher, our own website-building framework tailored for modern service-based businesses. The goal was to show—not just explain—how a business like this could thrive online with the right tools in place.

We broke the solution into three key phases: content structure, design system, and development.

Content Structure

Before design, we thought like a business owner: “What kind of content would I need to grow?”

Scenic Stay was built to manage four key areas of content:

• Listings for accommodations and experiences
• Services like itinerary planning and trip packages
• Happenings for seasonal events and local promotions
• Blog for evergreen travel content and SEO growth

Each section is structured to be visually editable by the client using a friendly CMS — no technical skills needed.

> Goal: Empower businesses to manage their own content with clarity, consistency, and ease.

Design

We wanted Scenic Stay to feel warm, welcoming, and distinctly Idaho — while also pushing the boundaries of what’s typically seen in small business websites.

We used:

• Earthy color palettes
• Clean, breathable layouts
• Friendly sans serif typography to bring out a modern feel
• Visual hierarchy that guides users to action (booking, reading, exploring)

Each page was crafted to feel alive — not just another static template.

> Key Design Choice: Blending editorial design with functional UI to mirror the feel of a travel magazine — but with conversion in mind.

Development

Scenic Stay was built using our Site Stitcher system, which combines the speed of static sites with the flexibility of a CMS.

We focused on:

• Performance: Pages consistently score 95+ on Lighthouse benchmarks
• Scalability: New listings, events, and blogs can be added in minutes
• Visual Editing: CloudCannon CMS gives full visual control with zero code
• SEO: Every detail, from URL structure to metadata, was optimized from day one

> Result: A dynamic, fast, and user-friendly site that looks great and works even better — ready for real-world business needs.

The Results

While Scenic Stay is a demo, the outcome is very real:

Business owners seeing this site now understand what’s possible — and how much they may be missing.

It has become a conversation starter, a sales enabler, and most importantly, a visual proof of concept for the types of websites we can build for clients across all industries.

> A Better Website Is Within Reach
Scenic Stay shows that small businesses can have big-brand quality without the big-agency complexity.

Wondering if your current website is holding you back?
Let’s talk. We’ll show you how your site stacks up and what’s possible when it’s done right — just like Scenic Stay.