Made to stand out. Not to blend in.
Industry Standard is just a businesslike way of saying average.
Everyone on your results page already cleared that bar. I'd rather we didn't stop there.
Five things we believe
about your website.
These are the rules we use when deciding what ships and what goes back to the drawing board. Read them as fair warning.
No templates. Ever.
We don't start from a Webflow library, a WordPress theme, or anyone else's homepage. Every site begins on a blank page with a real conversation about your business.
If you can find another site on the internet that looks like yours, we did it wrong.
Built for your brand, not your industry.
Most agencies build by category — "plumber site," "law firm site," "restaurant site" — and then swap your logo in. We'd rather build around the thing that makes people pick you over the shop two exits down, which is almost never the thing your category template highlights.
Your industry's conventions are useful for about the first twenty minutes.
We start with the brief, not the page builder.
Before a single pixel gets placed, we figure out what the site has to do: who it's for, what it has to make happen, and what separates you from the four competitors sharing your Google results page.
A gorgeous site that answers none of that is just an expensive mood.
Industry standard is a low bar.
"Industry standard" is a polite way of saying average. Your customers can tell when something was phoned in, even if they'd never use those words about a website.
The bare minimum is already taken, by everyone else on the results page.
You own everything on day one.
Custom doesn't mean handcuffed. The domain, the code, the content and the CMS login are all yours, with no platform lock-in and no "well, we'd have to rebuild it if you left."
If you ever fire us, you walk out with the whole thing and we'll help you carry it.
The whole thing,
handed over.
Here's everything that ships, wired up and signed over to you on launch day. No line item on this list is an upsell later.
A one-of-one design
Drawn for your brand from a blank page, rather than lightly reupholstered from the third result on Dribbble.
Custom-coded build
Hand-built front end that loads fast, because it isn't hauling around forty plugins and a carousel nobody asked for.
Fully responsive
Laid out properly for phones and tablets, not just shrunk until it technically fits.
SEO foundation
Schema, meta, sitemap, fast Core Web Vitals. Set up so Google can actually find and rank you.
Lead capture wired in
Forms that route to your inbox, your CRM, or our Operations Hub. No leads lost to a contact page nobody monitors.
Analytics + heatmaps
You get to watch what visitors actually do on the page, which is usually more useful and occasionally alarming.
CMS you can actually use
Change your own copy and photos without calling us. The training takes half an hour and the rest is plain English.
Hosting + SSL handled
Set up on infrastructure you own. Move it whenever you want; there's no exit fee and no hostage negotiation.
Source code, yours
Full repo handed over on day one. If we ever part ways, you keep everything we built.
7-day launch promise
Signed brief to live site in seven days. Actual days, on a calendar, not the elastic kind agencies use.
Custom websites · starting at $499USD
This is not the agency for you if —
If any of those is you, no hard feelings. Better now than three weeks into a project we're both quietly dreading.
If none of those is you → talk to us →Sites you'd
actually remember.
Idaho businesses across home services, hospitality, restoration and professional services. Same studio, no two sites that look related.
Sopris
A new restaurant trying to compete against the casino-restaurant gravity well next door — with no website and a Google listing that locals were maliciously marking "Closed." We built the site, the brand, and locked the listing down.
Okie Valley Home Restoration
A fast-growing GC was winning on referrals and losing bids to competitors with worse work and a real domain. We built the brand, the site, and the service architecture.
Questions we
actually get.
Plain answers, plain English. If yours isn't here, ask on the audit call — it's free and we're not precious about questions.
01 / Why is the starting price so low? +
02 / Custom-coded — does that mean I can't edit my own site? +
03 / What do you mean by 'no templates'? +
04 / Seven days. Really? +
05 / What if I hate the first direction? +
06 / Do I have to be in Idaho? +
07 / What happens after launch? +
One conversation from a site that doesn't look like everyone else's.
Free 45 minutes. We'll go through your current site, your brand and your category, then tell you straight whether a custom build is worth your money right now. Sometimes it isn't, and we'll say so.